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Performance optimization involves enhancing website performance and speed to improve user experience and search engine rankings. It includes various techniques and strategies to reduce load times and ensure smooth functionality.
Optimizing website performance is crucial for user satisfaction and retention. Slow-loading websites can lead to higher bounce rates and lower conversion rates. Additionally, search engines consider page speed as a ranking factor, making performance optimization vital for SEO.
Key techniques for performance optimization include optimizing images, minifying CSS and JavaScript, enabling browser caching, and using a content delivery network (CDN). These techniques help reduce load times and improve overall website performance.
There are several tools available for testing website performance, including Google PageSpeed Insights, GTmetrix, and WebPageTest. These tools provide insights into performance issues and recommendations for improvement.
Best practices for performance optimization include regular performance audits, optimizing server response times, and reducing the number of HTTP requests. Additionally, lazy loading images and using modern image formats like WebP can further enhance performance.
